Beat the Microbead

The Beat the Microbead app provides a quick and efficient way to determine whether your cosmetics and personal care products contain plastic ingredients. By utilizing advanced text recognition technology, you can scan product ingredients to identify the presence of microplastics. In addition, users can discover microplastic-free brands, offering a more sustainable choice for consumers who prioritize environmental health in their purchase decisions.

Seamless Product Scanning

Using Beat the Microbead is incredibly straightforward. Locate the ingredients list on your product, ensure it is clearly visible within your camera frame, capture the image, and initiate the scan. With this simple process, you can easily ascertain the microplastic content of your cosmetics. The app employs a traffic light rating system to categorize products: red indicates microplastics, orange signals potential synthetic polymers with insufficient data, and green confirms products sans microplastics.

Contributing to a Greater Cause

By adding products to the database using Beat the Microbead, you contribute to the global effort against microplastics in cosmetics. Each addition helps build a case for reducing the use of plastic ingredients, potentially influencing regulatory authorities. Users can discover certified microplastic-free brands, which have thoroughly eliminated microplastic ingredients, while actively participating in an environmental cause.

Understanding the Global Microplastics Issue

The presence of microplastics in cosmetics is a pressing global concern, with tiny particles making their way into marine environments, impacting both wildlife and humans. These microplastics are non-biodegradable and become integrated into the food chain. By using Beat the Microbead, you are better equipped to make informed, eco-friendly choices, safeguarding both personal health and the planet.